{"id":2695,"date":"2025-01-27T08:11:45","date_gmt":"2025-01-27T07:11:45","guid":{"rendered":"https:\/\/editionsjou.net\/?p=2695"},"modified":"2025-01-27T08:11:45","modified_gmt":"2025-01-27T07:11:45","slug":"49","status":"publish","type":"post","link":"https:\/\/revuetina.editionsjou.net\/?p=2695","title":{"rendered":"#49\/ Cin\u00e9ma et supermarch\u00e9 par Vil\u00e9m Flusser"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color has-normal-font-size wp-elements-5717fcfef19effad7a9b3b9548eb11e2 wp-block-paragraph\"><br>Le supermarch\u00e9, c&rsquo;est un labyrinthe surmont\u00e9 d&rsquo;une ou plusieurs coupoles et fait de techno-images, qui vise \u00e0 engloutir les consommateurs, \u00e0 les consommer. Il a des portes largement ouvertes, afin de donner l&rsquo;illusion de l&rsquo;entr\u00e9e libre, d&rsquo;un espace public. Il se pr\u00e9sente comme un \u00ab march\u00e9 \u00bb, une \u00ab place du march\u00e9 \u00bb, donc comme l&rsquo;agora d&rsquo;une polis. Mais ce n&rsquo;est l\u00e0 qu&rsquo;un app\u00e2t. Une v\u00e9ritable place de march\u00e9 est un espace politique, parce qu&rsquo;elle permet l&rsquo;\u00e9change des opinions et des choses, le dialogue. Le supermarch\u00e9, lui, exclut le dialogue, ne serait-ce que parce qu&rsquo;il est rempli de \u00ab bruits noirs et blancs \u00bb, par une \u00e9mission de couleurs et de sons. En ce sens, c&rsquo;est un espace priv\u00e9, un espace destin\u00e9 aux individus (en grec : idiotes). Mais avant tout l&rsquo;ouverture des portes est un app\u00e2t, parce que l&rsquo;entr\u00e9e certes est libre, mais non la sortie. Pour s&rsquo;\u00e9chapper du labyrinthe il faut faire en sortant le sacrifice d&rsquo;une ran\u00e7on, et pour cela, faire la queue. Cette description mythologique du supermarch\u00e9 vise \u00e0 d\u00e9masquer ce qu&rsquo;est en r\u00e9alit\u00e9 cet espace, de tous le plus priv\u00e9 : une prison. Il ne sert pas \u00e0 l&rsquo;\u00e9change de biens et d&rsquo;informations, mais oblige \u00e0 consommer des informations et des biens particuliers : assur\u00e9ment super, mais pas march\u00e9.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-normal-font-size wp-elements-db9ccb72b9de85ca600ce7082fcde78e wp-block-paragraph\">Du point de vue fonctionnel, le cin\u00e9ma est l&rsquo;autre face du supermarch\u00e9. Son entr\u00e9e est un orifice \u00e9troit o\u00f9 l&rsquo;on fait la queue avant de sacrifier son obole, condition requise pour participer aux myst\u00e8res qui se d\u00e9roulent \u00e0 l&rsquo;int\u00e9rieur. Cet aspect&nbsp;initiatique de l&rsquo;entr\u00e9e du cin\u00e9ma n&rsquo;est pas ni\u00e9 mais au contraire soulign\u00e9 par les lumi\u00e8res qui scintillent au-dessus d&rsquo;elle, comme une invitation. En revanche, le cin\u00e9ma ouvre ses portes toutes grandes quand le programme est termin\u00e9, pour laisser s&rsquo;\u00e9couler le flots des fid\u00e8les du culte d\u00fbment programm\u00e9s. La queue \u00e0 l&rsquo;entr\u00e9e du cin\u00e9ma et \u00e0 la sortie du supermarch\u00e9, c&rsquo;est un seul et m\u00eame animal: une masse p\u00e9trie en un long ruban. Le prix de l&rsquo;entr\u00e9e au cin\u00e9ma : le prix \u00e0 la sortie du supermarch\u00e9 sont les deux faces d&rsquo;une seule et m\u00eame monnaie. Au cin\u00e9ma, la masse est programm\u00e9e pour se ruer vers le supermarch\u00e9; le supermarch\u00e9 rel\u00e2che la masse pour qu&rsquo;elle aille se faire programmer au cin\u00e9ma en vue de la prochaine visite au supermarch\u00e9 : tel est le m\u00e9tabolisme de la soci\u00e9t\u00e9 de consommation. Ainsi tournent les ailes magiques, mythiques du ventilateur des techno-images au sein de la masse, pour la maintenir dans le mouvement du progr\u00e8s.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"397\" src=\"https:\/\/revuetina.editionsjou.net\/wp\/app\/uploads\/2025\/01\/civilisation.png\" alt=\"\" class=\"wp-image-2700\" srcset=\"https:\/\/revuetina.editionsjou.net\/app\/uploads\/2025\/01\/civilisation.png 263w, https:\/\/revuetina.editionsjou.net\/app\/uploads\/2025\/01\/civilisation-199x300.png 199w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/figure>\n\n\n\n<p class=\"has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-elements-08fcf26fa1d18408be12db1a53bd3d6f wp-block-paragraph\"><strong>\u00ab\u00a0Retour vers le futur\u00a0\u00bb  TINA vous propose de red\u00e9couvrir des textes \/\/\/ 1979<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4eb7479c5115c9ceff8eb3c61dfcd4c6 wp-block-paragraph\">Extrait de \u00ab\u00a0La Civilisation des m\u00e9dias\u00a0\u00bb<br>traduit de l&rsquo;allemand par Claude Maillard<br>\u00e9ditions Circ\u00e9, 2006 &#8211; texte de 1979<br><a href=\"http:\/\/www.editions-circe.fr\/livre-La_Civilisation_des_m\u00e9dias-403-1-1-0-1.html\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.editions-circe.fr\/livre-La_Civilisation_des_m\u00e9dias-403-1-1-0-1.html<\/a><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/revuetina.editionsjou.net\/wp\/revue_tina\/\">sommaire TINA<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/revuetina.editionsjou.net\/wp\/newsletter_tina\/\">suivez TINA abonnez-vous \u00e0 notre lettre d&rsquo;information<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Le supermarch\u00e9, c&rsquo;est un labyrinthe surmont\u00e9 d&rsquo;une ou plusieurs coupoles et fait de techno-images, qui vise \u00e0 engloutir les consommateurs, \u00e0 les consommer\u00a0\u00bb<\/p>\n","protected":false},"author":2,"featured_media":2702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,4],"tags":[],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retour-vers-le-futur","category-revue-tina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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